OUR STORY
The help I wished I had.
I'm Tamsin. I built trendJack because keeping different brands relevant while building my own had become a full-time job on top of the work itself. Jack is the agentic system I wanted at my side.
A NOTE FROM TAMSIN
I built the help I needed.
I was juggling content for different brands, each with its own voice and its own audience. At the same time I was trying to build my own personal brand. The news kept moving, competitors kept making moves, and I never had enough time to keep up with it all.
By the time I had found a relevant story, worked out what it meant and written something worth sharing, the moment could already have passed. And when I was stretched thin, a generic draft was not good enough. The content still had to sound like the brand it belonged to.
The big media intelligence tools were beyond what I could afford. I tried searching and drafting with general AI tools, too, but each new conversation meant explaining my brands, my audience and my voice all over again. I had too many tabs open and still had to join the dots myself.
So I created trendJack out of that need. Jack watches what is happening, brings forward the moments worth acting on and helps turn them into a starting draft in each brand's voice. For the work I do, having that context ready gets me to a useful starting point faster than searching from scratch. It is the kind of head start I wished I had when I was doing it all myself.
Tamsin Hill · Co-Founder, trendJack
FOLLOW THE JOURNEY
The story is still being written.
I share the build, the lessons, the launches, and real "trendJacks" as they happen. Follow along on LinkedIn.
Trendjacking
ONE woman ran Fenty's socials through a packaging scandal. Her phone, a story that was still live, and the nerve to jump in.
3 Oct 2026
Brand lessons
Currys plc just got 6M views.. and a pile of backlash from a single X post. Here's what every brand needs to learn from this before your next "clever" post.
1 Oct 2026
Building in public
I just launched a startup while travelling and I'm slightly scared it's going to flop 😅 I'm usually a perfectionist. Failure and I are not close friends, and failing in public sounds even worse.
1 Oct 2026
Naming trendJack
I accidentally made SEO 10x harder for myself. I named trendJack after my favourite thing I ever did at a PR agency. Best decision ever.
30 Sep 2026
Real trendJacks
Man City ran out of arguments... and Domino's ran out of pizza.... ...or did they? (they might after this great marketing play)
27 Sep 2026
Real trendJacks
Nobody's brand strategy survives contact with Ryanair's social accounts. A £125 cube of grass just proved it again.
25 Sep 2026
Founder life
a few honest thoughts in the first few weeks being a proper 'founder' since we (hard) launched trendJack (while I've had the space to think enjoying the amazing sights of Tokyo!)...and have onboarded our first Founding Users 🤫
22 Sep 2026
Trendjacking
ONE woman ran Fenty's socials through a packaging scandal. Her phone, a story that was still live, and the nerve to jump in.
3 Oct 2026
Brand lessons
Currys plc just got 6M views.. and a pile of backlash from a single X post. Here's what every brand needs to learn from this before your next "clever" post.
1 Oct 2026
Building in public
I just launched a startup while travelling and I'm slightly scared it's going to flop 😅 I'm usually a perfectionist. Failure and I are not close friends, and failing in public sounds even worse.
1 Oct 2026
Naming trendJack
I accidentally made SEO 10x harder for myself. I named trendJack after my favourite thing I ever did at a PR agency. Best decision ever.
30 Sep 2026
Real trendJacks
Man City ran out of arguments... and Domino's ran out of pizza.... ...or did they? (they might after this great marketing play)
27 Sep 2026
Real trendJacks
Nobody's brand strategy survives contact with Ryanair's social accounts. A £125 cube of grass just proved it again.
25 Sep 2026
Founder life
a few honest thoughts in the first few weeks being a proper 'founder' since we (hard) launched trendJack (while I've had the space to think enjoying the amazing sights of Tokyo!)...and have onboarded our first Founding Users 🤫
22 Sep 2026
THE NEXT CHAPTER
Now it is your story to tell.
Jack is live and working with founding users now. Bring him your brands and let him do the signal hunting.
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No card gymnastics. Sign up, meet Jack, see what he finds by tomorrow morning.