Blog
Field notes for content teams.
The latest essays from the Lean Marketing Machine blog: trendjacking, AI trend monitoring and how small social, comms and marketing teams move faster than big ones.
Media intelligence has an intelligence problem
Marketing teams don't need more data. They need signal-to-publish intelligence.
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Building an AI-native business
What happens when AI runs your backend, not just your front end. Why bolting AI onto legacy stacks is a fast track to technical debt, and what building AI-native from day one looks like.
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The origins of the 'trendjack'
What trendjacking actually means, why it matters just as much in B2B as it does in B2C, and how the name behind trendJack came about.
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Trendjacking, done properly
How to spot a trend early enough to matter, judge whether it fits your brand, and publish while the moment is still live. Practical frameworks, real examples and the mistakes to avoid when a small team moves at news speed.
AI teammates for content teams
Honest takes on what AI agents can and cannot do for the people managing content today: monitoring, drafting, routing and approvals, and how to keep your brand voice intact while an agent does the heavy lifting.
Media intelligence without the dashboard
Why traditional monitoring tools bury lean teams in charts and noise, and what signal-to-publish intelligence looks like instead: fewer, better signals with the context and the first draft already attached.